17 Actionable Tips To Write An Engaging Blog Post
Mr. X spends hours at a stretch to write a blog post. A visitor comes to his blog, reads the first few paragraphs and hits the back button to never come back again.
Trust me; it is really disheartening.
The fact is, most bloggers find it difficult to write a perfect blog post that keeps their visitors engaged and make them read through the end.
And I won't be surprised if you belong to the same league.
I too was sailing on the same boat...
...a boat with a big hole at the bottom that almost sank my blogging career.
It took me months of research before I was able to plug that hole and devise a simple yet effective formula that kept my readers engaged.
A formula that worked every time and for every type of blog post.
What if I say, I am going to share with you the exact formula that worked for me?
So let's get right into it.
How To Write The Perfect Blog Post
Writing a killer blog post may seem like a rocket science, but it is not the case. By following these simple and actionable tips, you can make your readers fall in love with your blog post.
1. Know Your Readers
Before you even start thinking about a topic for your blog post, you must gather all the information about your readers.
You must be thinking:
But Aquif, what's the relation between writing a good blog post and knowing your readers?
Let me explain to you with an example.
You have delivered a fantastic speech on Advanced SEO Strategies at an event attended by top SEO professionals, and many experts have appreciated the same. Do you think the same script will work for your next seminar at a college event?
Of course, not. You will have to focus on basics of SEO while addressing college students.
Blogging is no different. While writing your blog post you must make sure you understand your reader's skill set, else your readers will feel left out.
You also have to make sure you use the correct words while addressing your readers.
- A Dormitory is a Hostel in India
- Soccer is Football in several countries
So, if you know your readers, you can adjust your writing style, your choice of words and other aspects of writing to make sure you connect well with your audience.
You must collect the following details of your readers
- What is the age group of your readers?
- What is their gender?
- Are they from a specific location or scattered around the globe?
- How knowledgeable are your readers about the topic?
- What are their interests?
Getting information about your readers will be easy as pie if you are using Google Analytics. If you are not using it, then I suggest, you start using Google Analytics today.
To get the desired information just log into your Google Analytics account and head over to "Audience Insights" section located under "Audience" tab of your Google Analytics dashboard.
The Analytics data clearly shows that most of my readers are technology enthusiasts males in the age group of 18-24.
You can use the "Additional Dimension" option to get more data about your readers. This data includes your visitor's country, city, their language and the device they use among a bunch of other information.
2. Research Your Competitor's Content
Analyzing your competitor's articles will help you find out the kind of content which is popular among your target readers.
Remember, your aim is not to copy your competitors. Rather you must figure out how to write a blog post which is better than your competitors.
"Google" your seed keyword and analyze all the blog posts on page one of Google to find out the following information.
- What kind of content is getting more social shares? Is it the listicles or Long form blog posts or infographics?
- What is the average length of the article?
- In the case of listicles, what's the maximum number of points your competitors have covered?
- What queries do people have in the comments section?
- Is there any important point your competitors are missing out?
Make sure to note down all the important points your competitors have covered. Add to it all the queries that your readers have in the comments section and any other additional points your competitiors have skipped.
You now have the recipe for writing your perfect blog post.
3. Prepare An Outline For Your Blog Post
My article is finally ready to be published. But wait......
....I forgot to include an important point
How often do you face this situation? Almost all the time; am I correct?
The root cause of this problem is human mind's inability to visualize things. By preparing an outline for your content, you can visualize your ideas and organize them in a better way.
Here's how you can do it the easy way.
3.1. Make a List of Important Points
Start by making a list of all the important points that you want to cover in your blog post. You don't have to put it down in a specific order. Just a random draft to make sure you do not skip any important point.
You can also integrate this step with Competition analysis as discussed above.
3.2. Classify the Points
Next, classify these points into relevant headlines and sub-headlines that make sense.
3.3. Reorder the Headlines For Continuity
Every blog post follows a certain order. If you have a blog post recommending a diet plan, it only makes sense to start with breakfast recommendation, followed by the lunch and the dinner.
Even this blog post, starts with the research part which is the first step while writing a blog post. It then moves forward with points that people should keep in mind at various stages of writing a blog post.
While it may not be a critical factor, it does help your readers grasp the things in a better way. So make sure to reorder your headlines so that they don't look out of place.
3.4. Prioritize Your Points
You must prioritize your points by moving your main points to the top.
Only a few people care about the quality of the tires used in the car. So, a review of a car should begin with the review of its engine as it is the most important thing people want to know.
Congratulations!!! You have done half of your work. You now have to just expand your ideas to complete a blog post.
But before that, you need to work on your blog's headline.
4. Optimize Your Headlines
According to Copyblogger, 80% people will leave your blog after reading your headline, the remaining 20% will read the rest of your content.
So if you cannot write intriguing headlines, chances are slim that people will check out your content.
Now, I know picking the right headline is not an easy task. However, if you can understand the psychology of the readers, you can master the art of writing headlines.
How To Choose The Perfect Headline
- Step in your reader's shoes and see if the headline really attracts you to read further.
- Use catchy adjectives and phrases in your headlines.
- Brainstorm with your friends.
- A/B test your headlines to choose the one that works the best.
Tools For Creating Perfect Headlines
a. Blog Title Generator by SEOPressor is a simple tool that helps you generate catchy blog titles
b. Headline Analyzing Tool by CoSchedule rates your headline based on multiple factors related to human psychology.
c. Emotional Headline Analyzer by Advanced Marketing Institute analyzes the emotional impact of your headline on the readers.
d. Thrive Headline Optimizer will A/B test multiple headlines and pick the one which performs better.
5. Write Jaw Dropping Introduction
You have written a great headline making your readers curious enough to explore your content. But is that all it takes to retain your blog visitors?
Probably not; And definitely not when you consider so many websites on the world wide web use Clickbaits to attract more readers.
A good headline with a boring introduction is the perfect recipe for disaster.
That's the reason the introduction part of your blog post becomes critical. Your blog introduction should give insights on what your readers ca