7 Simple Steps For Selecting A Perfect Niche For Your Blog
So, you have decided to start a blog but confused about how to select a blogging niche? Trust me; you are not alone. A majority of new bloggers face this dilemma.
Some of them choose a blogging topic without doing any research while others choose it just because their friends and mentors are making good money with it. None of them can fetch you good results.
In fact, selecting the wrong niche is one of the reasons Why Bloggers Fail To Make Money
But what exactly is niche blogging and why is it so important to choose a blogging niche? Let us understand it first.
What Is Niche Blogging?
Niche blogging is a type of blogging that focusses on a particular topic, which is a subset of a broader topic, with the aim of solving a problem of the customer.
Sounds a bit too complicated? Let me explain it to you with an example.
Mobile phones, Personal Computers, etc. are the niches for a broader topic Technology. Again, Android phone and Windows phone are the niches for the more general category, Mobile phones.
In niche blogging, you can either target Mobile phones or Android Phones category and write articles that solve various queries and problems of your blog visitors related to the respective category.
The Importance of Selecting the Blogging Niche
It is necessary for you to decide on a blogging niche. To prove my point, let me ask you one simple question.
You have a query regarding SEO. You search it on Google. The top three results feature an article by Moz along with articles from Forbes and Entrepreneur.
As we know, all three of them are authoritative websites. So which result will you click on?
You may check all the three search results. But the first click will definitely be on the article by Moz, unless of course if that is not relevant to your query.
Why is that 9 out of 10 people will prefer an article by Moz?
It’s because Moz has established itself as an expert when it comes to anything even closely related to SEO. You can rely on advice from Rand Fishkin and other writers at Moz.
The point here is that people prefer getting advice from an expert. Choosing a niche helps you to streamline your efforts in one direction helping you to evolve as an expert in that niche.
So to be a successful blogger, you must first decide the niche you want to target and then build your authority as an expert in that particular niche.
Multi-Niche Blogs Vs Single Niche Blogs
But I am a dietician who loves smartphones. Can I start a multi-niche blog and write about Weight Loss Program as well as Android Phones?
Sure, you can start a multi-niche blog, but the results will not be as great as a single niche blog.
Imagine, you have written an excellent review of a smartphone. Your reader is impressed with the same. He wants to explore your blog, but the next article he comes across is “How to reduce weight in 10 days.”
What do you think he would do? No prizes for guessing, though.
He would be turned off by the irrelevant article and will most likely leave your website and will not have any strong reason to return.
This is the reason multi-niche blogs do not fare as good as single niche blogs.
You can, however, club together similar topics. Blogging tips and SEO go hand in hand, and so I cover them both on this blog.
How To Find The Right Blogging Niche?
So, how do we find the perfect blogging niche that is also profitable? Let us understand the various points you need to consider before finalizing your blogging niche.
1. Your Interest And passion
Your interest is the first and most important thing to consider while choosing a topic for blogging.
Remember, once you finalize a topic, you will spending the next several years writing and researching about it.
Also, blogging is a slow process. In the early days, you will be spending endless hours generating fresh content only to discover that you hardly have any readers for it. With little to no traffic, you are not going to make money with your blog either.
If you do not have a passion for the topic, like most aspiring bloggers, you may get frustrated and quit the idea of blogging.
Ask yourself the following questions,
- Do you really enjoy reading and researching about the topic?
- Can you write about the topic even if you were not going to earn a single dime from it?
- Can you spend the next several years writing about the same topic without getting bored?
Shortlist all the niches for which you answer is positive for the above questions.
2. Test Your Knowledge
The next most important thing to do before finalizing your blogging niche is to check your knowledge about the topic.
Of course, if you are passionate about something, even if you do not have enough knowledge, you can explore the niche before penning down your articles.
But blogging is not about surfing the web, finding compelling content and generating similar content on your blog. You must be able to come up with new and refreshing ideas.
The main reason for Brian Dean’s popularity is his ability to generate unique content that is helpful to his readers.
Neil Patel has a large number of followers because he has the knowledge to write in-depth articles of more than 4000+ words regularly.
Longer in-depth articles not only gets more social shares and backlinks, but they also rank well at search engines.
- Can you think of at least 20 articles to write about the topic?
- Do you have any unique ideas to share with your readers?
- Can you write in-depth articles of at least 2000+ words about various topics in the niche?
- Will you be able to deliver new articles regularly in the future?
If the answer to the above questions is a yes, then you certainly have enough knowledge about the niche.
3. Check The Level Of Competition
According to WordPress.com, more than 80 million blog posts are published on websites hosted on WordPress platform alone.
Considering WordPress has a market share of around 60%, roughly 1.4 million blog posts are published each month. That is, over 500 blog posts are published each second around the world.
So the competition is enormous. It is, therefore, imperative for you to choose a niche which has less competition.[Tweet “Over 500 blog posts are published each second around the globe. It is, therefore, imperative for you to choose a niche which has less competition.”]
The thumb rule says that broader topics like “Sports” have very high competition. Narrowing down to targeted niches like “Indian Premier League” or “UEFA Champions League” will reduce the competition considerably. Though, it may not always be the case.
The best way to find competitiveness of a niche is to check Domain Authority and Page Authority of blogs in search results for various Long Tail Keywords related to your niche.
If for the majority of the keywords you see high Domain Authority blogs like Forbes, Entrepreneur or other blogs with Domain Authority more than 50 ranking on page one of Google, the niche is likely to be highly competitive.
On the other hand, if you see low domain authority blogs ranking on page one, there are high chances that the niche is less competitive and you can easily rank your blog.
Even though Blogspot, Tumblr, Ezine articles or other similar websites have high DA, if you find them on page one, the niche is less competitive as Google gives less preference to these websites.
4. Analyze The Competition
It is not enough just to know the level of competition. You must also get every detail of your to-be-competitors especially if you are targeting a high competition niche.
Try to get the following details from your competitor
- What kind of content are they posting? Can you generate articles on similar topics?
- How frequently are they posting new articles? Can you match their frequency or better it?
- What is the quality of their articles? Can you write better articles?
- What articles are getting more social shares and comments?
- Is there any important topic that your competitors have skipped?
The above information will not only help you while selecting your niche, but it will also help you to generate useful content when you start your blog.
5. Size Of The Target Audience
It is very tempting to select a targeted niche with low competition. However, you must also ascertain that there are enough people interested in the topic.
If the niche is too narrow, you will have a limited audience, and you will not be able to increase the traffic to your blog beyond a certain point. Also, getting too narrow with the niche will make you run out of ideas for generating new content.
With so much competition around, it is almost impossible to find a low competition niche which is very popular. You must strike a balance between competition and popularity of a niche.
6. Analyze Your Audience
This is an important point which most bloggers fail to address while selecting a blogging niche.
Imagine, you just delivered an excellent training session on Digital Marketing at a college. The students appreciated it a lot. Will you use the same basic training material for your next training session for corporate employees?
I am sure you will not. Rather, you will adjust the training material to match the maturity and the knowledge of the corporate trainees.
Same is the case with blogging. If you are starting a blog on “Make Money Online,” your primary target audience will be students and homemaking women. You will have to cover the basics for them. Also, your writing style can be a bit informal.
However, if you are narrowing the “Make Money Online” niche to cover only “Freelancing Tips” your target audience will now be freelancers and professionals who want to start their freelancing career. Since they already know the basics, you will have to adapt your articles for providing advanced tips.
It is also important to know the geographic location of your audience. If you are target audience is from France, you can either start a blog in French language or at least use simple English that is easy to understand for a non-native English speaker.
Think about it,
- Who is your target audience? What are their age group, gender, and location?
- Will you be able to connect with your audience?
- What kind of articles would be appreciated by your readers? Can you deliver such articles?
Understanding the demographics of your target audience requires some research. A detailed analysis of the social media profiles and comments section of your competitor can help you get all the important details of your target audience.
You can also use tools like Google Trends which will show you the popularity of the keywords in top 10 countries.
7. The profitability of the niche
So you finally have a niche which is not very competitive and has scope to draw a lot of traffic. But is it really profitable?
Some niches can earn you good money with very little traffic while others can get you good traffic but no money. So you must check whether the niche you are considering offers enough earning opportunities.
To test the profitability of your niche, you can analyze the following
- Can you see a lot of advertisements at the top of search results for the majority of your keywords?
- Do the keywords offer good CPC?
- Can you see a lot of E-commerce websites ranking on the commercial keywords related to your niche?
- Can you promote a related product on your blog through affiliate marketing?
- Do you see any opportunity for paid posts?
- How are your competitors making money?
Analyzing the above things will make sure you do not end up selecting a niche which does not offer any scope for earnings.
Recommended Tools For Niche Research
If you were to manually research keywords to check the competitiveness, traffic drawing capacity and CPC, it will take you weeks before you could finalize your blogging niche.
Fortunately, there are various free and premium tools available which will make your job easier. Below are some of my favorite tools for keyword research.
SEMRush is a freemium tool which helps you to analyze your competitor’s blog and find out the keywords they are targeting. Whether you want to find the number of monthly searches or competitiveness for a keyword or it’s CPC, SEMRush can do it all for you.
As you can see in the screenshot below, a single search got me 22,00+ keywords of a competitor blog along Monthly search volume, Keyword Difficulty, CPC, Advertising competition, etc. among a bunch of other factors.
Google Keyword Planner is a free tool by Google that helps you find various keywords related to your niche. You can also find “Range of Month Search” for each keyword.
It also shows the CPC and advertising competition for each keyword which can be used to judge the profitability of a niche.
A quick search for the term “Android Phones” gave me a lot of additional keywords to target along with their CPC. The volume, however, will not be exact and will be shown as a range unless you are running an ad campaign with Adwords.
Google trends is another free tool by Google which shows the historical trend for a particular keyword on a scale of 1-100. You can use this tool to judge whether the popularity of your niche is picking up or it is on a decline.
It also shows the popularity of the keyword by region.
Ubersuggest is another free tool which scrapes Google Auto-Suggest feature by appending a character at the end of your keyword to display you a bunch of keywords related to your niche. This is a handy tool if you want to find keywords related to your niche
Keywords Everywhere is available as an extension from Chrome and Mozilla browsers. It is the best way to find the volume, CPC, and competition for keywords you search on Google.
It also embeds the information mentioned above on Ubersuggest, Google search console, Google Keywords Planner, Amazon and bunch of other websites. Below is the screenshot of the Ubersuggest tool with Keywords Everywhere extension turned on.
MozBar is a Chrome extension designed by Moz. Once installed, it displays the domain authority and page authority of all the blogs ranking on Google for a particular keyword as shown in the screenshot below.
The premium version also shows keyword ranking difficulty (Competition) for the searched keyword.
Selecting a blogging niche is a very critical decision to make before starting a blog. Choosing a wrong niche is one one of the reasons Why Bloggers Fail To Make Money.
However, if you follow this guide, you can make sure that you select the perfect blogging niche that is profitable.
What points do you consider while choosing a niche for your blog? Do share with us in the comments section.