Steal Your Competitor’s Keywords Using Golden Steal Technique
If you are a Blogger covering an extremely popular and competitive niche, you must be knowing how difficult it is to find keywords with high volume and low Competition.
I have already explained in my earlier article Steps to find Perfect Long Tail Keywords using free tools. Typically, finding a long tail keyword involves following steps
- Identifying Keywords
- Filtering Keywords by volume
- Filtering keywords by competition
Though it is a fairly simple process, it does require a lot of practice before you can master the Keyword Research technique.
But imagine, if there was an easier method which allows you to find keywords from other blogs and use them to rank on page one of Google? Sounds cool? I am sure it does. In this article, I am going to share this awesome method which I call “Golden Steal Technique” which allows you to “Steal” keywords from your competitor’s blog.
The Golden Steal Technique
The word “Steal” may sound unethical, but trust me there is nothing unethical about this method. It is just a method to find out what Keywords are driving maximum organic traffic to your competitor’s blog. You can then create a blog post using these keywords, add few more related keywords and Bingo!!! You have a blog post to rank at the top of Google.
Golden Steal Technique is designed to be used with competitors with similar or lower Domain Authority than yours. However, there is a way to apply Golden Steal Technique with higher authority blogs too. So for ease of understanding, I divided the Golden Steal Technique into two parts, depending upon the Domain Authority of the competitor you are targeting.
Technique 1: For competitors with Similar or Lower Domain Authority
Technique 2: For competitors with higher Domain Authority
What You Will Learn In This Article
- How to find out competitor blogs with similar Domain Authority as yours.
- Golden Steal Technique
- Technique 1: How to steal keywords of your competitors with Similar or Lower DA.
- Technique 2: How to steal keywords of your competitors with Higher DA.
- Find additional keywords related to those found with Golden Steal Technique
Tools Needed For Golden Steal Technique
- MozBar Free Version for easily finding competitor DA
- SEMRush: Premium version recommended. Free version would be good enough too.
- Google Keyword Planner
Let me first explain to you how to find out your competitors with similar or lower Domain Authority than yours.
Easy Way To Find Out Competitors With Similar DA
To easily find out your competitors with similar Domain Authority, the first thing you need to do is install the free Mozbar for your browser.
Next, login to your Google Search Console account and head over to “Search Analytics” section under “Search Traffic”. Pick up few keywords for which you are ranking in the top 10. This is because, if you are ranking for these keywords on page one of Google, there are chances that your competitor blogs with similar or lower DA too might be ranking on first two pages.
Once you have few such keywords, go to Google.com and search for these keywords. With the MozBar plugin installed, you will now see Domain Authority and Page Authority below each of the search results.
Try to find as many blogs as you can and make an excel sheet for the same. Once you have a list of your competitor blogs you can move on to the Golden Steal Technique.
The Golden Steal Technique
Let us first understand how to apply Golden steal technique to your competitor blogs with similar Domain authority as yours.
Technique 1: For Competitors With Similar Domain Authority
To find your competitor’s keywords, we will be using SEMRush. To begin with, first open SEMRush and search for your competitor in the search bar at the top and click search. I am using a DA 7 blog. Name of the blog is obfuscated to avoid any issues as I have not sought the permission of the blog owner.
Now Scrolling down a bit you will see the section for organic keywords
Clicking on “View Full Report” will take you to the following screen.
As you can see in the screenshot above, we have two keywords “Wix Google Analytics” and “Google Analytics Wix” for which my competitor is placed well in Google. The keywords are fairly popular too. Wasn’t that really easy?
So you already have popular keywords which have a very low competition. Isn’t that really easy?
With a free SEMRush account, you can only see Top 10 results. To get more keywords, you can sort the search results by Position, Volume, CPC, and Keyword difficulty.
If you have a SEMRush Premium Account, you can easily browse through all the Keywords without worrying about sorting the results.
Tip 1: For best results, pick up keywords with Search Engine position less than 15.
Tip 2: You must use at least 2-3 Long Tail Keywords per 1000 word article. How to find more related keywords is covered in the latter part of this article.
Technique 1 of Golden Steal Technique can give you best results since you are already targeting weaker competitors. However, this is more suitable for blogs with DA of 20 and above. For new bloggers whose DA is below 15, it is very difficult to find competitor blogs with similar or lower Domain Authority that are ranking on Page one of Google.
Of course, in the above example I did find a blog with DA 7 ranking on Google’s page one, but to be honest, that is not very common. So in such cases, you can consider using the method described in Technique 2.
Technique 2: For Competitors With Higher Domain Authority
This method mainly relies on “SEMRush Keyword Difficulty” and uses filter function of SEMRush which is a Premium feature. If you do not have SEMRush premium, you can still use this method, but you may or may not get desired results.
For illustration purpose, I am going to use a blog with DA25. This method is very similar to Technique 1 with few extra steps. To begin with, like in Technique 1, search for your competitor’s domain and click on View full report in “Top Organic Keywords” section. You will see the following page.
Next, we need to apply following filters to get keywords you can rank for.
- Include Keywords with Keywords difficulty less than 60 if your DA is 15, less than 55 if your DA is 10 and less than 50 if your DA is less than 10.
- Include Keywords with Keywords difficulty more than 0. This is to filter out keywords with difficulty level 0.
- Include Keywords with Volume greater than 30. This is to ensure that the filtered keywords we get are decently popular.
The filters to be applied are shown in the screenshot below.
After the filters are applied, as shown in the screenshot below, you will have a set of keywords which are relatively easy to rank for on page one of Google
Tip 1: If you do not have SEMRush Premium, you have to manually find keywords with low “Keyword Difficulty.”
Tip 2: Using this method, you can not only target your competitors with slightly higher Domain Authority, but also top blogs in your niche. However, higher the DA of a blog, more chances that they will have authoritative backlinks to their article and so it would be really difficult for you to outrank them.
As you can see both the methods of Golden Steal Technique are very easy to understand and use. Now that you have your competitor’s keywords, you just need to write an article using these keywords.
However, I always recommend using at least 3-4 Long Tail Keywords in a 1000 word article. But, to make sure you can easily outrank your competitor, you must target 2000+ Word article. So you will need at least 5-6 keywords.
Therefore, we need to find out more keywords related to the ones we found in Golden Steal technique. So let us understand how you can do the same.
Find Additional Long Tail Keywords
To find more related keywords we will me making use of Google Keyword Planner as it gives much better results than any other free or premium tools.
Most bloggers already know how to use Google Keyword Planner to find related keywords. For those who don’t know, I will quickly explain you the same.
In Technique 2, suppose you chose to write an article on “Social Bookmarking sites”. So let us find out more keywords related to it.
For this, first, log into your Google Keyword Planner account. Next, enter your keyword under the “Search For New Keywords using a phrase, website or category” option.
Make sure to select “Only show closely related Ideas” under “Keyword Options” as shown in the screenshot below and hit the “Get Ideas” button.
On the next screen, as shown in the screenshot, click on “Keyword Ideas” tab to show all the keywords related to the Keyword we entered.
As you can see, we now have enough keywords to use in our article. Your competitor would surely not have optimized the article for each of these keywords. If you can optimize your article for few of these keywords, it’s going to be extremely easy for you to get to the first page of Google.
In 2016, if you want to drive Organic Traffic to your blog, you need to use multiple Long Tail Keywords which are less competitive and have decently high volume. This makes Keyword Research one of the most important ranking factors.
While most Bloggers are scared of Keyword Research, Golden Steal Technique makes it look like a piece of cake. Even a person with least knowledge about SEO and Keyword Research can use this technique to find the most perfect Long Tail Keywords.
I hope you found this article to be useful. Comments and feedback about this technique would be highly appreciated.