Basics Of SEO – A Guide For New And Aspiring Bloggers

By Aquif Shaikh

Feb 20, 2019

In an era when hundreds of new Blogs are coming up each day, the battle for making it to the first page of Google has intensified. This is why Search Engine Optimization (SEO) becomes so crucial. As a blogger, you need to know atleast the Basics of SEO which will help your blog to rank up at the search engines.

What Is Search Engine Optimisation?

Search Engine Optimization (SEO) is a set of techniques used to improve your blog’s search ranking for a particular keyword. The idea is to get more visitors to your blog. The higher your blog ranks in search engines for a particular keyword, the more likely that it will be displayed in search results. This naturally translates into higher traffic.

How Does SEO Help To Improve A Blog’s Search Ranking?

Whenever someone uses Google to search for a “Keyword”, Google looks for it across the thousands of websites in its database to display a result matching that keyword.

Earlier, the results were displayed solely on the basis of keywords. This made website owners misuse it by stuffing their content with popular and totally unrelated keywords to get more traffic. However, over the years, the search engine’s algorithm got smarter. It now takes into account number of parameters before displaying results for a particular query

Although Google keeps it’s Algorithm secret to avoid misuse, various SEO experts have tried to interpret the working of Google Algorithm. Baclinko made a list of 200 Ranking factors that affects Google’s search rankings.

Once you know the factors which Google takes into account, you can then work on improving on those aspects to make sure your website ranks up higher in search results.

Classification of SEO Techniques

SEO can be classified into two types depending on, at what level you are performing optimization. Following are the two types

Types Of SEO

1. On-Page SEO Optimization

On Page Optimization takes into account all the SEO techniques which you can apply to your blog to make sure it ranks up higher for a particular keyword. It includes factors such as using relevant keywords, optimizing post title, optimizing headers, writing quality content etc.

On-Page optimization, in short, helps you to directly improve your search engine rankings. You can check out my  On Page SEO Optimization Tips which you must use to rank higher in search engines.

Off-page optimizations include SEO techniques that can be applied outside your blog. This primarily consists of external link building and improving your social media reach through social media marketing and social media optimization.

With proper off-page optimization, you can improve your blog’s domain authority. A blog with higher domain authority is likely to rank higher in search results for a particular keyword. Thus off-Page optimization indirectly helps you to improve your search rankings.

On-Page SEO Vs Off Page SEO

So what should we focus on? On-page SEO or off-page SEO? The answer is both. However, as a beginner, you must concentrate more on On-page SEO as it is directly related to the posts you write. Once you have quality content to show on your blog, you can start focusing on Off Page SEO by Promoting your content on Social Media and writing guest blog posts.

However, as a beginner, you must concentrate more on on-page SEO as it is directly related to the posts you write. Once you have quality content to show on your blog, you can start focusing on off page SEO by promoting your content on social media and writing guest blog posts.

This sequence is very important. Most bloggers these days refrain from providing a backlink to a blog with poor content as it negatively affects their ranking. With quality content at your blog, getting backlink would be much easier.

Also if somehow you manage to get a backlink from an authoritative blog , traffic may start pouring in. But a thin content will result in higher bounce rate. Google algorithms are smart enough to realize this and will further demote your blog at the search engine. So always make sure to follow the sequence.

Final Words

To be a successful blogger it is very important for you to write High Quality Content as we all know “Content Is The King“. But we also know that a King cannot do anything without his army.

SEO is the army of a strong content. A high quality content would be useless if you are not able to use SEO properly to drive traffic to your website.

[Tweet “A high quality content along with proper utilization of on-Page as well as off-page SEO techniques is “Your Key To Success””]

What are your views about SEO? Do let me know through the comments.

About Aquif Shaikh

Aquif Shaikh is a Blogger and Web Hosting Expert from Mumbai. He loves writing, traveling, and sharing his knowledge and ideas with the world. At Blogging Ocean, he writes about blogging tips, web hosting tips, content marketing, and SEO.

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  1. Thank you friend. You had provided indepth information about SEO. I am a blogger and I have been writing articles on banking topics and I wonder as to how I can improve reader base for my blogs

    1. Hello Gausans,
      It’s good to know that my article was helpful to you. As for your question about increasing reader base for your blogs, the best way to do is through traffic from Google. And to get the same, you need to learn On Page SEO and how to find Long tail keywords. I have already covered articles on it. You can refer the same.

      You can also promote your articles on Social Media and websites like Quora which can get you decent traffic.

  2. Thank you very much. Am very interested in blogging and after reading you post, a have some questions to ask; how will i get paid when an advert is place on my blog or will there be any space where i can input my bank account details, and what is the best way to start for someone who has no knowledge of blogging? Thanks once again.

    1. Hi Joe,
      Most bloggers use Google AdSense for earning advertisement revenue. Google pays directly to your bank account via Wire Transfer. As for learning about Blogging and SEO, you can refer my blog for setting up a blog. For SEO basics too you can refer my blog. However, if you want to study SEO in detail, you can refer websites like

      If you need any help from my side, do let me know. You can get in touch with me through the contact us page of my blog.

  3. Thank you for all the helpful explanations guides regarding SEO and its benefits to succeed.

    as a beginner how would you recomend to start learning the SEO , as i am iterested in understandign it to be able to start.

    i have two fields i am very experienced in and after watching all what they are Blogging if put corectly they are miss leading people.

    Thank you

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